Businessmen are increasingly inclined to choose a franchise as a more attractive alternative compared to acquiring an existing company to start a business. This is due to an increase in the cost of loans, according to experts interviewed by Kommersant.
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Among all the franchises, the highest interest was aroused by offers in the field of trade, accounting for 25% of all requests. In 2024, the number of such requests doubled compared to 2023. The catering industry was in the second position in terms of demand with a share of 15%. The manufacturing sector is in third place with 13%.
The most significant increase in demand was demonstrated by franchises associated with bubble tea (tea drink with Chinese starch balls), where interest more than doubled. In the vending machine sector, the growth was 52%. At the same time, interest in franchises of pick-up points decreased by 23%.
In the summer of 2024, Pyaterochka began selling existing franchise stores, we talked about this in more detail.
