Such data from the Sokolov jewelry chain is provided by Kommersant. The main impetus for the market development is due to unprecedented sales of jewelry via the Internet. The level of online jewelry trading increased from 23.4% to 28%. 35.5% of total online sales are accounted for by trading platforms.
Photo: ru.freepik.com
The price increase was caused by the rising price of gold. In the period from the beginning of January to the end of December 2024, the official prices of the Bank of Russia for gold bars increased by 45%, amounting to 8.5 thousand rubles per gram.
