Ministry of Finance: half of YouTube users switched to domestic video platforms

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Ministry of Finance: half of YouTube users switched to domestic video platforms
December 18th. /MEDIA TALK/. Russian Minister of Digital Development Maksut Shadaev said at the final meeting of the Public Council under the Ministry of Digital Affairs for 2024 that half of the traffic of the American YouTube video platform in Russia was redirected to domestic resources. His words are quoted by TASS.

According to Shadaev, this indicates a stable position in the national media space. He stressed that there are players in the Russian market who are able to take a leading position in the field of video production and display.


Photo: ru.freepik.com

The Minister noted that Russian platforms compete with each other, and the level of user satisfaction remains high. According to Shadaev, this makes it possible to effectively promote alternatives to foreign services and strengthen the positions of Russian IT companies.

According to Mediascope, from August to November 2024, the number of people watching Youtube daily decreased by 11%.
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