Online commerce in Russia shows a one-and-a-half-fold growth in 9 months of 2024

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Online commerce in Russia shows a one-and-a-half-fold growth in 9 months of 2024
November 18th. /MEDIA TALK/. According to the Association of E-Commerce Companies, from January to September 2024, customers purchased goods worth 6.2 trillion rubles through online stores (an increase of 43% year-on-year). It is noted that 97% of purchases are made through Russian marketplaces, only 3% of all purchases made were made on foreign sites with delivery from abroad.

The Internet still accounts for only a sixth of the total share of retail trade, according to the results of 9 months, this is about 15% of the total volume. In the group of non-food products, this figure is higher - 24.3%, in food products - only 5.4%.


Photo: ru.freepik.com

Nevertheless, food products are among the leaders among all categories in the structure of online sales - they account for 16.7% of all purchases. Household goods and furniture are in second place - 14.6%. Clothing and footwear account for 13.5% of all sales. The most dynamic growth in 9 months was demonstrated by medicines and auto parts - the volume of their sales via the Internet increased almost 3 times and 2.5 times, respectively.

We recently told you that sales on World Shopping Day have doubled the turnover of marketplaces.
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