Such data is provided by TASS with reference to the analytics of the YUKASSA platform. The volume of paid procedures doubled, and the average purchase amount in beauty salons increased by 6% and reached the level of 3,031 rubles.
The list of treatments in demand includes hairdressing and nail care. The most popular treatments for women are styling (43%), make-up (41%) and various grooming procedures (35%). At the same time, most of the male representatives (72%) take care of their appearance without resorting to the services of beauty salons.
Photo: ru.freepik.com
The study is based on information received from 50,000 beauty salons and the results of a survey of 1,500 YUMOPEU customers.
Experts explain the growth of this segment of services by the fact that the economy is recovering, purchasing power is increasing and attention to self-care services is increasing. This, in turn, is supported by a variety of services and an improvement in the service of beauty salons.
Earlier we wrote that the number of catering establishments in large cities of the Russian Federation increased by 5% over the year.
