Russians purchased 45% more smart speakers in 2024 than in 2023.

January 17th. /MEDIA TALK/. According to estimates by analysts at Check Index, sales of smart speakers in Russia increased by 45% last year, with an average purchase price of 7956 rubles, 15% higher than in 2023. Most often, they bought the stations "Alice" from Yandex, "Marusya" from VK and "Salyut" from Sberbank.


Photo: ru.freepik.com

Smart Home technologies are gaining popularity, and speakers are a convenient tool for managing its infrastructure. There is a tendency to purchase multiple devices in the home, as they are used as a network or separately for different purposes.

The day before, we talked about BP's plans to reduce more than 4,700 employees as part of the company's optimization and transition to the use of artificial intelligence technologies in its work.