In monetary terms, sales increased by 10%, amounting to 71 billion rubles, while the average cost of a PC decreased by 10% - from 26.1 thousand to 23.6 thousand rubles. This suggests that consumers are increasingly choosing more affordable models.
Photo: ru.freepik.com
The leaders in the number of devices sold were prefabricated computers from the brands IRU, RASKAT and local manufacturers. Among the individual brands, Apple stands out, which increased sales by 2% in quantitative terms and by 19% in monetary terms. Dell showed even more impressive growth - by 26% in unit terms and by 174% in monetary terms, indicating a growing demand for business solutions.
According to experts, the development of digital infrastructure and an increase in demand for modern technologies contributed to the positive dynamics of the market. In addition, the rising exchange rate and sanctions policy also affected the market, stimulating local production and sales. Experts predict that the growth trend will continue in the coming years.
Earlier, we wrote that Russian-made laptops became the sales leaders in the first 10 months of 2024.
