As reported by RBC with reference to the website data Kassir.ru the volume of ticket sales increased by 125% in monetary terms. There has also been a significant increase in interest in sports competitions: the number of tickets sold has doubled, while the average price has decreased by 9% to 592 rubles.
Experts attribute the increase in the cost of tickets to festivals to increased competition between organizers, which forces them to invest in upgrading infrastructure and ensuring security at events. In addition, performers' remuneration and the cost of organizing the event increased, which also affected ticket prices.
Photo: ru.freepik.com
The music market shows stability: the number of tickets sold through Kassir.ru increased by 10%, while their average cost increased by 7%, reaching the amount of 2,524 rubles. MTS Live, which owns Ticketland and Ticketscloud, saw a 21% increase in concert ticket sales, with an average price of 2,196 rubles.
Over the past three years, the Russian music market has become focused primarily on domestic artists. The concerts of the band "Hands Up", Basta, Grigory Leps, Shaman, Anna Asti and Holidayboy are leading in attendance. In 2024, concert tours of foreign musicians began to resume, including representatives of the Republic of Korea.
We recently wrote that Taylor Swift's concert tour fees doubled the world record.
