This is the data of the analytical center "Check Index", published by RBC. The decrease in demand is due to an increase in the cost of printed materials, but also the increasing proliferation of digital formats. In the retail sector, the average check increased by 13% over the year, reaching 284 rubles, which is 20% higher than in 2022.
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Against the background of a decrease in demand for printed publications, there is a growing interest in subscribing to online resources - their number has increased by 23%, and the average receipt has increased by 15%. Experts note that online readers most often subscribe to business publications.
Despite the general negative trend, interest in printed products in the province remains relatively stable.
Earlier, we wrote that publishers of newspapers and magazines stop selling products through Russian Post offices due to low profitability.
