In addition, regional advertising fees will be revised on some channels. Its growth will be 10% on TNT and STS TV channels, as well as 5% on Channel One, Channel Five, REN TV, TV 3, Friday and TNT.
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It is noted that the additional increase in prices for television advertising is due to high demand. Sales of advertising slots for the next year have already amounted to 80%. At the same time, the final price of advertising on television also depends on personal discounts. The largest discounts are provided when making long-term advertising contracts.
Recently, we talked about the fact that Telegram's revenue increased almost 3 times in the first half of 2024. A significant part of the messenger's revenue was generated from advertising.