TV channels will raise advertising prices in the new year

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TV channels will raise advertising prices in the new year
December 10th. /MEDIA TALK/. The National Advertising Alliance has increased the cost of broadcasting television ads in 2025 for some federal TV channels by 5-15%, Vedomosti writes today. The cost of advertising slots will increase by 15% for the 2x2 TV channel, which is part of the Gazprom-Media media holding. The price of advertising time will increase by about 10% for the STS, TNT and Match TV TV companies. Tariffs on Channel One, Channel Five, REN-TV, TV-3, Pyatnitsa, TNT and Muz TV will increase by 5%.

In addition, regional advertising fees will be revised on some channels. Its growth will be 10% on TNT and STS TV channels, as well as 5% on Channel One, Channel Five, REN TV, TV 3, Friday and TNT.


Photo: ru.freepik.com

It is noted that the additional increase in prices for television advertising is due to high demand. Sales of advertising slots for the next year have already amounted to 80%. At the same time, the final price of advertising on television also depends on personal discounts. The largest discounts are provided when making long-term advertising contracts.

Recently, we talked about the fact that Telegram's revenue increased almost 3 times in the first half of 2024. A significant part of the messenger's revenue was generated from advertising.
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