Dutch paint brand Dulux is changing its name in Russia

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Dutch paint brand Dulux is changing its name in Russia
December 18th. /MEDIA TALK/. The manufacturer of Dulux paints plans to rename its brand in Russia to Luxium in the first six months of 2025. This is reported by RBC with reference to the company's data. The name change was part of the brand localization measures.

The changes will affect only the brand name and logo. The choice of goods, product compositions and pricing policy will remain unchanged, the company's representatives said. The rebranding will also affect other brands of paints and varnishes owned by Akzo Nobel Decor. We are talking, in particular, about Pinotex, Hammerite and Marshall.


Photo: ru.freepik.com

Akzo Nobel Decor is the Russian branch of the global Akzo Nobel corporation, the company's headquarters are located in the Netherlands. In the Russian Federation, the main branch facilities are located in Balashikha.

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