This was reported to the Vedomosti newspaper by the company. The chain's stores have completely replaced signage and signs, staff uniforms, design of sales halls, payment areas, and a fleet for transporting goods. Brand symbols are installed inside stores and in parking lots. In total, 11 retail outlets of this network operate in St. Petersburg and the Leningrad region.
Photo: ru.freepik.com
According to the company, the rebranding is not limited only to modernizing the appearance of stores, the chain is radically changing its business strategy, focusing on cooperation with professional customers.
The rebranding became known in the summer of 2024, and its completion was announced in 2025.
