The growth rate of online commerce shows a decrease

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The growth rate of online commerce shows a decrease
January 23. /MEDIA TALK/. According to analysts, the growth of online sales in Russia has begun to slow down. In 2024, sales on the platforms increased by 20%, which is less than in 2023, which was 28%.


Photo: ru.freepik.com

The decrease in turnover is explained by stricter requirements for sellers from trading platforms. Suppliers faced higher rates for warehousing, transportation of products and increased commissions. The average cost increase was 10%. The data is provided by Kommersant. In addition, marketplaces began to force sellers to take part in sales and other promotions.

Experts point out that companies are slowly returning to traditional retail and are actively expanding their own online platforms. However, this will not cause a significant transformation of the market situation.
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