YouTube has set priorities in 2025: AI, content protection, and subscription growth

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YouTube has set priorities in 2025: AI, content protection, and subscription growth
12th of February. /MEDIA TALK/. The CEO of YouTube presented the key directions of the platform's development for 2025, focusing on the integration of artificial intelligence and support for content creators.

As Neil Mohan noted, AI already plays an important role in the YouTube ecosystem, helping with recommendations, creating subtitles, and combating malicious content. In the future, the company will continue to invest in AI tools such as Dream Screen and Dream Track, which generate background images and instrumental soundtracks for videos.


Photo: ru.freepik.com

YouTube is also focused on protecting creative product by developing tools to control the use of content using AI. Attention is paid to the safety of children and adolescents through YouTube Kids and controlled accounts.

The growth of YouTube TV and YouTube Music & Premium also remain priorities for the company. YouTube will continue to develop features for advertisers and improve subscription services, the statement said.

In Russia, Youtube has been watched less over the past few months. This is due to the "slowdown" of the platform by Roskomnadzor, which began in August 2024. According to Rostelecom, the reason is problems with Google's servers, which the company that left Russia is not upgrading.
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